How to Prepare for a Brand Photoshoot | Captured by Jo Photography
Are You Ready for Your Brand Photoshoot? Here’s How to Prepare Like a Pro?!
A brand photoshoot is more than just taking pretty pictures—it’s about capturing the essence of your business and creating a visual story that attracts your ideal clients. Whether you're a coach, entrepreneur, or creative, your images should feel authentic and aligned with your brand.
5 Key Steps to Prepare for a Successful Brand Photoshoot
1. Define Your Brand Aesthetic & Message
Before your shoot, ask yourself:
- What do I want my audience to feel when they see my photos?
- What colors, styles, and moods align with my brand?
- Where will I be using these photos (website, IG, LinkedIn, ads)?
2. Choose the Right Outfits (and Plan Extra!)
- Stick to brand-aligned colors that complement your personality
- Avoid busy patterns or logos that can distract from your face
- Bring 2-3 outfit options for variety in your final gallery
3. Select a Location That Fits Your Brand
Your setting should match the vibe of your business. Ideas:
- Modern & Minimalist? Studio or clean white backdrop
- Lifestyle & Cozy? A coffee shop or home office setup
- Creative & Natural? Outdoor greenery or urban city shots
4. Gather Props That Showcase Your Business
Props make your images more engaging and personal! Consider:
A laptop, planner, or coffee mug for a working shot, your product or packaging (if applicable)your phone for a “behind-the-scenes” entrepreneur moment and any tool or instrument that you may use on a daily that screams your brand/services.
5. Get Camera-Ready (Confidence is Key!)
- Hydrate and get plenty of rest the night before
- Get professional hair & makeup (or keep it natural if that fits your brand!)
- Practice a few natural poses in the mirror so you feel confident
Pro Tip: The more prepared you are, the more relaxed and natural you’ll feel during the shoot!
Ready to book a brand session? Let’s create something magical together!
www.capturedbyjo.com/branding