Top 5 Branding Poses for Entrepreneurs | Captured by Jo

Struggling with how to pose for your brand photoshoot? You’re not alone! Most entrepreneurs feel awkward in front of the camera, but the key is choosing natural, engaging poses that showcase confidence, professionalism, and personality.

Here are my Top 5 Go-To Poses for Entrepreneurs:

1. The Power Pose (a.k.a. CEO Stance)

Stand tall with shoulders back, hands on hips or arms crossed

Look directly at the camera with a slight smile (or serious boss energy)

This pose is perfect for thought leaders, speakers, and personal brands.

2. The Work-in-Action Pose

Sit at a desk or coffee shop, mid-typing on your laptop or writing in a planner

Look up and smile naturally or pretend to be in deep thought

This pose is perfect for coaches, consultants, creatives.

3. The “Engaging with Clients” Pose

Hold your phone or lean forward as if talking to a client

Laugh naturally or make a gesture as if explaining something

 Perfect for service-based entrepreneurs, online business owners

4. The Walking Shot

• Walk naturally toward the camera with a relaxed, confident expression
• Hold your bag, coffee cup, or phone for added movement

Perfect for lifestyle brands, business coaches, content creators

5. The Candid Laugh & Look-Away

Laugh naturally and look off to the side (instead of directly at the camera)

This creates an authentic and engaging feel

All my client know I love a good fake laugh pose! It's literally make favorite pose of all time! 

Pro Tip: The best photos come from being yourself—so relax, have fun, and trust your photographer!

 Need fresh brand photos? Let’s make it happen! 

www.capturedbyjo.com